The Marketing Zen Group

The Marketing Zen Group is a full-service online marketing and digital PR firm dedicated to providing strategy and implementation services for businesses, organizations, and non-profits looking to fully leverage the internet.
www.marketingzen.com
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It’s a question just about everyone gets on a regular basis: What do you do? And as someone who ghostwrites client blogs for a living, the right answer has often eluded me. If I say I’m a writer, people automatically assume I’ve written a book, or that I write for a magazine. It’s a response that instantly elicits a high level of prestige and respect. But while I have written for magazines, that’s not what I do now. If I say I’m a ghostwriter, people usually need clarification. 

Read more about the Evolution of Content Marketing

Do you have a dark social media secret? Apparently, many people these days do. According to a recent study by the folks at MIT, social media users are leaning more and more towards what’s called the “liquid self” – changing the way they behave online depending on who they’re interacting with and where. As proof of this, they offer up the rising popularity of services and apps such as SnapChat and WhatsApp, which allow for completely contextual conversations that disappear soon after being sent – interactions whose tenor varies widely based on who can see and take part in the fleeting conversation.

Read more on our blog about social media tips

Our favorite movie trailer ever! 

Whether you are looking to become a top online marketing guru, a social media whiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated!

With that being said, we here at The Marketing Zen Group are excited to be looking for a great group of college students to intern with our company in 2014! As one of Inc. Magazine’s Top Entrepreneurial Companies in the 30 Under 30 rankings, as well as one of the 100 Best Companies in the U.S. to be run by a young entrepreneur (two years in a row), an internship at The Marketing Zen Group is a great launching platform for any student with a interest in online marketing!

Best perk: We are virtual - You can work anywhere in the world and in your pajamas if you so chose. 

See our available opportunities: http://marketingzen.com/marketing-zen-group-now-accepting-intern-applications/

Content Overload - Is It Okay To Stay Silent Sometimes?

Read what our own Community Outreach Supervisor Deanna Ayres had to say about this: http://goo.gl/n1NbWK

It’s a question just about everyone gets on a regular basis: What do you do?

And as someone who ghostwrites client blogs for a living, the right answer has often eluded me.

If I say I’m a writer, people automatically assume I’ve written a book, or that I write for a magazine. It’s a response that instantly elicits a high level of prestige and respect. But while I have written for magazines, that’s not what I do now.

If I say I’m a ghostwriter, people usually need clarification. They have a vague idea of a ghostwriter as someone who writes a book for a famous person who couldn’t string two words together on his or her own, but then gets none of the credit – still a respectable job in their eyes, just one that keeps a writer out of the spotlight.

Interestingly, though, if I say I’m a blogger, all I get are polite but disinterested – and sometimes even dismissive – responses: “Ohhhh….” or “Huh. Really? Ha-ha!”

Read more about the Evolution of Content Marketing

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an English major at the University of Missouri – Columbia. In this article, he gives musicians insight into how they can increase their fan base through online marketing.   With the advent of the Internet and the current ability of its users to share music, legally or illegally, the way artists and bands market their music has changed dramatically. Read more about how to Market Music Online on our blog.

Our fearless leader (and CEO), Shama Hyder shooting at 30 Rock for msnbc last week. 

Earlier this year, Twitter unveiled its new analytics platform, promising to give users greater insight into their social media footprint than ever before. Although marketing companies have been using SEO optimization tools for many years to analyze and increase their clients’ visibility on search engines, it has taken many years for this technology to be adapted to the social networking phenomenon. 

Learn more about how to navigate Twitter’s new analytics

Brainstorming in our Sococo office! Great ideas are born in our Zenplex…speaking of which.. have you signed up for our Zentrends yet?

Brainstorming in our Sococo office! Great ideas are born in our Zenplex…speaking of which.. have you signed up for our Zentrends yet?