The Marketing Zen Group

The Marketing Zen Group is a full-service online marketing and digital PR firm dedicated to providing strategy and implementation services for businesses, organizations, and non-profits looking to fully leverage the internet.
www.marketingzen.com
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Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re welcome. Happy 4th of July from all of us here at Marketing Zen!

Yankee Google went online

To advertise his business.

He stuck a logo on his site

And hoped for lots of visits.

Refrain:

Yankee Google, write a blog,

Yankee Google – keywords!

Mind your social media,

And hand your site to tech nerds!

Read the rest of this catchy tune: 

http://www.marketingzen.com/yankee-google-a-4th-of-july-tribute-to-online-marketing/#ixzz36PpKWvjC

Marketing Zen’s Deanna sporting her Team USA gear! We believe!

In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing.

One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college – and we’re taking you, our lucky readers, with us!

In our new blog series, we’ll be interviewing some of the most distinguished minds in the country – university professors who have dedicated themselves to the ongoing study of marketing. These thinkers will be able to give us – and you – unique perspective and insight into the world of online marketing. We’re excited to be back in class!

Our first interview features Dr. Bob McDonald, United Supermarkets Professor of Marketing at Texas Tech University. Kaitlin Bain, one of our content marketing interns and a Texas Tech student herself, caught up with Dr. McDonald last week to ask him a few questions.

Bob McDonaldBob McDonald joined the Texas Tech University faculty in the fall of 2001. He earned his PhD from the University of Connecticut, a Master of Business Administration and Master of Civil Engineering from the University of Houston, and a Bachelor of Science in Civil Engineering from Columbia University.

He has been awarded the Chancellor’s Council Distinguished Teaching Award, the Marketing Management Association’s Teaching Excellence Award and the Texas Tech President’s Excellence in Teaching Award.



Read more: http://www.marketingzen.com/mz-goes-back-to-college-marketing-insights-from-dr-bob-mcdonald/#ixzz35lZklwSr

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce.

Today, we’d like to introduce you to Connor Chan, one of our promising young SEO/outreach marketing interns. We’ll let Connor tell you himself how he’s enjoying the experience.



Read more: http://www.marketingzen.com/mz-featured-seo-outreach-marketing-intern-connor-chan/#ixzz3516vvbSy

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce.

Read more: http://www.marketingzen.com/mz-featured-content-marketing-intern-kaitlin-bain/#ixzz34Y4wGDSx

Something didn’t seem right in our Marketing Zen virtual Sococo team meeting today…

It would be foolish to expect a product developed by Google to simply roll over and play dead. Google Plus may not currently be the world’s most popular social media platform, but projections indicate that it may not stay in the back of the pack for long. By 2016, it is expected that G+ will overtake Facebook as the most widely-used social network worldwide. After initially slow growth, G+ is certainly making up ground, especially in the realms of SEO, digital marketing, and other business-related fields. If you’re not yet using G+ as a marketing tool, now is the time to start. These 10 tips will help you to get started so you can get a leg up in the evolution of social media marketing.

Read more: http://www.marketingzen.com/10-ways-to-use-google-plus-for-marketing/#ixzz30saP6m4C

Targeting content to consumers isn’t something new; marketers have been doing it for years. First you decide who your customers are, segment them based on different characteristics and then tailor the language you use to interact with them to optimize engagement.

You might have a customer type that is data driven and will only be persuaded by the facts and figures. On the other hand you might have someone that is an idealist, someone that is more interested in what could be.

The big question is: Are you doing it online?

Read more: http://www.marketingzen.com/segmenting-your-audience-online-are-you-doing-it-right/#ixzz30roFmqK1

Check out our new weekly news roundup! Missed what’s happening in the marketing world last week? Not to worry, we have you covered! 

Read More: http://www.marketingzen.com/mz-weekly-news-round-up-whatsapp-bing-on-grammar-linkedin-layouts-and-more/?utm_source=MZPush&utm_medium=SocialMedia&utm_campaign=WeeklyRoundupMZ1

As a business owner, you probably get generic emails all the time stating there are many things wrong with your site. These emails come with a promise to fix up your site so it ranks number one for just a few hundred dollars.

You know you need to spiff up your site, and you are leery of these unsolicited emails. But on the other side of the coin you have SEO agencies that may charge $1000 or more for a site audit. So what do you do? What should be included in a site audit and how do you know if you got your money’s worth?

There are many facets to a technical site audit. Many factors depend on the kind of business you run. Is it an e-commerce business wholly dependent on organic search for profitability? Is it a brick and mortar looking to enhance its sales with an online presence? Or is it a local business, like a landscaper that is dependent on being found in local search? Depending on the answer your SEO agency should look at a number of factors. Because of these factors, this post isn’t meant to be a comprehensive list of everything to everyone. However, any technical site audit should review the following: 

Read more advice from our very own SEM Strategist here: 

http://www.rankranger.com/blog/Technical-Site-Audit