As a business owner, you probably get generic emails all the time stating there are many things wrong with your site. These emails come with a promise to fix up your site so it ranks number one for just a few hundred dollars.
You know you need to spiff up your site, and you are leery of these unsolicited emails. But on the other side of the coin you have SEO agencies that may charge $1000 or more for a site audit. So what do you do? What should be included in a site audit and how do you know if you got your money’s worth?
There are many facets to a technical site audit. Many factors depend on the kind of business you run. Is it an e-commerce business wholly dependent on organic search for profitability? Is it a brick and mortar looking to enhance its sales with an online presence? Or is it a local business, like a landscaper that is dependent on being found in local search? Depending on the answer your SEO agency should look at a number of factors. Because of these factors, this post isn’t meant to be a comprehensive list of everything to everyone. However, any technical site audit should review the following:
Read more advice from our very own SEM Strategist here: